AstroPay launches U de Chile branded debit card for fans.
London, June 20th 2023 – AstroPay, a leading virtual wallet used by over nine million people worldwide, has announced that it has become the official sponsor of the most iconic football clubs of South America, Club Universidad de Chile (La U). As part of the strategic partnership, AstroPay will offer an unparalleled experience to the fans of La U through the Passion Card, a free debit card.
As a business dedicated to offering payments solutions to sports lovers around the world, AstroPay is proud to associate itself with Universidad de Chile to bring the Passion Card to the passionate fans of La U. The club has a rich history and is one of the most popular football clubs in Chile. The club has won the Primera División National Championship on 18 occasions, making it the second most successful club in the competition’s history.
The Passion Card will be a free debit card, available in both physical and digital formats, designed exclusively for the supporters of Universidad de Chile. This card will allow fans to accumulate points with every transaction, providing them access to a variety of exclusive benefits and experiences related to the club. Whether purchasing match tickets, season passes, meet and greets with the club’s first-team squad, official merchandise, or other related products, AstroPay’s ambition is for the Passion Card to become the preferred payment method for millions of fans.
The Passion Card’s design will reflect the spirit and passion that characterise Universidad de Chile, featuring an iconic ‘U‘ inspired design. This card will be a symbol of belonging and an important accessory for the club’s loyal supporters.
Carolina Gama, VP of Marketing, AstroPay, said, “We are proud of our partnership with Universidad de Chile, and it motivates us to continue our work in providing even more benefits to the club’s fans.
We are the preferred payment method for those who truly love sports, offering a unique opportunity to take their passion to the next level through our Passion Card and Benefits Program.
Our users are our inspiration to create services that further enrich their experiences.
“Both Universidad de Chile and AstroPay are excited about this collaboration, which combines AstroPay’s expertise in payment solutions with the passion of La U’s fans.”
As part of the sponsorship agreement, AstroPay’s brand will be visible at various platforms associated with U de Chile. The brand logo will be featured on the short of the men's first team for the entire 2023 season during all matches. The business will have stands at the pre-match events of the National Championship matches to inform fans about the Passion Cards, and AstroPay will be featured as a payment method on the U. de Chile official website and application.
Before the realization of this alliance, Ignacio Asenjo, general manager of the U, expresses: “It’s very good news for our Club to expand our network of business partners. We are always looking for a way to innovate, to make a difference, and for this reason, AstroPay generated that interest in creating a distinctive alliance that, hopefully, will be maintained for a long time. It also makes us happy that through the use of AstroPay, our fans can also receive various benefits”.
Founded in 2009, AstroPay is a pioneer in global payment solutions. It is the digital wallet of choice for millions of customers in Asia, Africa, Latin America, and the UK who make their lives easier by handling their money and accessing services safely and conveniently through AstroPay, and it also aims to help merchants do business with those users more easily and securely.
AstroPay has offices in the UK and Latin America, with millions of users, hundreds of merchants, more than 200 payment methods available globally and an extensive offering of consumer-focused
financial services. It has extensive experience in handling the specificities of different markets, offering an efficient solution to all its customers: merchants, end users, and business partners.